| 运输市场企业定制营销模式浅析 |
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| 引用本文： | 张胜,王翔. 运输市场企业定制营销模式浅析[J]. 交通标准化, 2007, 0(1): 57-59 |
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| 作者姓名： | 张胜 王翔 |
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| 作者单位： | 西南交通大学,四川,成都,610031;四川交通职业技术学院,四川,成都,610031 |
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| 摘 要： | 对于运输市场而言,消费者的逐渐成熟和多元化发展势必对其提出更高的要求,采用定制营销策略无疑是运输企业适应社会发展需要,顺应时代潮流的一项明智之举.
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| 关 键 词： | 定制营销 个性化 运输市场 服务市场 |
| 文章编号： | 1002-4786（2007）01-0057-03 |
| 收稿时间： | 2006-05-25 |
| 修稿时间： | 2006-05-25 |
Customized Marketing Mode of Enterprises in Transport Market |
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| ZHANG Sheng,WANG Xiang. Customized Marketing Mode of Enterprises in Transport Market[J]. Communications Standardization, 2007, 0(1): 57-59 |
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| Authors: | ZHANG Sheng WANG Xiang |
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| Affiliation: | 1.Southwest Jiaotong University, Chengdu 610031, China; 2. Sichuan Vocational and Technical College of Communications, Chengdu 610031, China |
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| Abstract: | For transport marketing, higher demanding will be brought forward with the maturing and diversification developing of consumer. It is wisdom for transport enterprises adapting to the social developing and complying with the trend of the times to take customized marketing strategy. |
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| Keywords: | customized marketing individuation transport market service market |
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