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针对摩托车交通的快速发展对城市交通状况的负面影响，本研究选取典型城市佛山市南海区进行了居民出行调查和公交意向调查。从摩托车出行行为入手，分析了人们选择摩托车出行的原因、摩托车方式对出行行为的影响、摩托车出行方式与其替代方式的联系和区别，并在此基础上建立了出行方式选择的Multinomial Logit模型，深入分析了影响出行方式选择的主要因素。研究还结合摩托车车主对公共交通的评价意见和限摩政策可能带来的出行方式的调整，评价了大力发展公共交通和限制摩托车的策略对改善现有交通状况的效果，对类似城市解决摩托车交通问题有借鉴作用。

Travel Behavior and Mode Choice of Urban Motorcycle

The increasing popular of motorcyle has brought problems to urban traffic, such as, poor safety record, serious congestion, and poor environmental performance. In this paper, revealed and stated preference surveys of daily travel were carried out in the typical city of Nanhai, Foshan to study the impacts of motorcycle traffic on the transportation system. Based on the survey data, the reasons why people use motorcyle, the travel behavior of motorcyle users, as well as the relation and difference between motorcycle and its substitutes are analyzed. A multinomial logit model is built to analyze the travel mode choice and the results of giving priority to public transport and motorcycle restraining policies are also studied, which has reference significance for other cities and provides a practical and efficient tool for understanding travel mode choice behavior.