| 广告标语的模因论研究 |
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| 引用本文： | 陈艳.广告标语的模因论研究[J].华东交通大学学报,2009,26(5):123-126. |
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| 作者姓名： | 陈艳 |
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| 作者单位： | 中北大学,人文社会科学学院,山西,太原,030051 |
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| 摘 要： | 简要回顾了模因论的发展、概念和分类，从模因仿制来源：成语、俗语、谚语，流行歌曲、畅销书名及影视作品，政治口号，网络语言及流行语等四个方面，系统地对广告标语的模因化进行研究并配以具体数例加以分析，讨论了广告标语中强势模因得以成功传播的原因，指出只有与标题结合具有合理性的模因复合体才能取得预期的效果，为拓展并完善语言模因研究提供了新的素材。
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| 关 键 词： | 广告标语 模因论 模因来源 产生原因 |
A Memetic Study on Advertising Slogan |
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| CHEN Yan.A Memetic Study on Advertising Slogan[J].Journal of East China Jiaotong University,2009,26(5):123-126. |
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| Authors: | CHEN Yan |
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| Institution: | CHEN Yan (School of Humanities and Social Sciences, North University of China,Taiyuan,030051, China) |
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| Abstract: | The development, definition and classification of memetics are reviewed in the paper. A memetic study and data-analyzing is conducted in terms of the memetic sources including idioms, proverbs, popular songs, bestsellers and movies The reasons why adverstising meme is spread successfully are discussed. Studies show that the combination of advertising slogan and meme is rational to achieve its effect and provide new materials for language memetic study. |
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| Keywords: | advertising slogans memetics source reasons |
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