| 浅析高速公路建设企业如何做好新闻宣传工作 |
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| 引用本文： | 杨鑫,黄梅.浅析高速公路建设企业如何做好新闻宣传工作[J].西部交通科技,2013(5):90-92,101. |
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| 作者姓名： | 杨鑫 黄梅 |
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| 作者单位： | 广西高速公路投资有限公司,广西 南宁,530021 |
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| 摘 要： | 文章基于高速公路建设发展实际,分析了新闻宣传工作在提升高速公路建设企业软实力中的重要作用,指出新闻宣传工作必须做到"快、准、宽、精"四字要诀,阐述了做好高速公路建设新闻宣传策划工作的具体思路。
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| 关 键 词： | 高速公路建设企业 新闻宣传 工作要点 |
Discussions on How Expressway Construction Enterprises Perform the Press Publicity Work |
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| YANG Xin
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HUANG Mei.Discussions on How Expressway Construction Enterprises Perform the Press Publicity Work[J].Western China Communication Science & Technology,2013(5):90-92,101. |
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| Authors: | YANG Xin HUANG Mei |
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| Institution: | (Guangxi Expressway Investment Co.,Ltd.,Nanning,Guangxi,530021) |
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| Abstract: | Based on the actual development of expressway construction,the article analyzed the important role of press publicity work in enhancing the soft power of expressway con-struction enterprises,pointed out that the press publicity work must achieve the tips of ＂fast,accurate,wide,refined＂,and described the specific ideas of performing the press publicity and planning work of expressway construction. |
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| Keywords: | Expressway construction enterprises Press publicity Work points |
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