| 论知识经济时代的汽车产品 |
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| 引用本文： | 张锡东.论知识经济时代的汽车产品[J].辽宁交通科技,2005(8):82-84. |
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| 作者姓名： | 张锡东 |
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| 作者单位： | 辽宁省交通高等专科学校,沈阳110122 |
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| 摘 要： | 知识经济是21世纪的全新经济模式，它的出现给汽车产品制造（经营）企业的发展提出了新的课题。本文从知识经济的一般特点和规律出发，探讨了汽车产品制造（经营）企业在知识经济时代的市场营销活动的特点，给出了在知识经济时代背景下汽车产品制造（经营）企业开展市场营销活动的指导性意见。
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| 关 键 词： | 知识经济 汽车产品 制造 经营 知识经济时代 产品制造 营销活动 经济模式 21世纪 企业 |
Auto Product in the Knowledge - based Economy Time |
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| Zhang XiDong.Auto Product in the Knowledge - based Economy Time[J].Liaoning Communication Science and Technology,2005(8):82-84. |
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| Authors: | Zhang XiDong |
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| Abstract: | The knowledge - based economy is an entirely new ecomomlc mode in the 21th century. Its appearmace has posed a new problem for development of auto product manufacturing enterprise. The paper makes approach to features of run and sale activities of auto product manufacturing enterprise on market in knowledge - based economy time,proceed from general features and laws of knowledge - based economy, and gives out the guiding suggestions on auto product manufacturing enterprise launching the run and sale activities on market under knowledge - based time background. |
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| Keywords: | Knowledge - based economy Auto product Manufacture Run |
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