Climate change behaviors related to purchase and use of personal cars: Development and validation of eco-socially conscious consumer behavior scale |
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| Institution: | 1. AME-DEST, IFSTTAR, 14-20 Boulevard Newton, Champs-sur-Marne, 77447 Marne-la-Vallee cedex 2, France;2. UMR 6049 ThéMA, CNRS - Université de Bourgogne Franche-Comté, 4 Boulevard Gabriel, 21000 Dijon, France;3. UMR 8504 Géographie-Cités, CNRS - Université Paris 1 Panthéon-Sorbonne, Institut de Géographie, 191 Rue Saint-Jacques, 75005 Paris, France;4. LAB’URBA, Université Paris-Est, 14-20 Boulevard Newton, Champs-sur-Marne, 77447 Marne-la-Vallee cedex 2, France;1. Department of Economic Analysis, University of Zaragoza, Spain;2. Department of Geographical Sciences, University of Maryland, College Park, USA;3. Department of Financial & Management Studies, SOAS, University of London, London WC1H0XG, UK;4. International Institute for Applied Systems Analysis (IIASA), A-2361 Laxenburg, Austria;1. ECN Policy Studies, Energy research Center of the Netherlands, Petten/Amsterdam, The Netherlands;2. Lenfest Center for Sustainable Energy, Earth Institute, Columbia University, New York, USA;3. School of Advanced International Studies, Johns Hopkins University, Bologna, Italy;4. UCL Energy Institute, University College London, United Kingdom;5. Institute for Environmental Studies, VU University Amsterdam, The Netherlands;1. Department of Risk Management and Insurance, Ming Chaun University, Taiwan;2. Department of Business Administration, National Quemoy University, 1 University Road, Jinning Township, Kinmen Hsien, Taiwan;3. Department of Business Administration, National Taichung University of Science and Technology, Taiwan;1. University of Thessaly, Department of Ichthyology and Aquatic Environment, School of Agricultural Sciences, Volos, Nea Ionia 38445, Greece;2. University of Thessaly, Department of Economics, School of Economics and Business, Laboratory of Operations Research, Volos, 38221, Greece |
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| Abstract: | A constantly changing environment and global warming are issues that are recognized at all global forums. One of the major reasons for global warming is the emission of greenhouse gasses which is primarily caused by use of personal cars as means of transport. This study reports on the development of an eco-socially conscious consumer behavior (ESCCB) scale specific to purchase and use of personal cars, based on samples of actual automobile customers in Pakistan. Using mixed method approaches, the results of 3 studies yield a 9-item three-dimensional scale (eco-social conservation, eco-social use, and eco-social purchase) with satisfactory reliability, construct validity and nomological validity. Second-order factor analysis revealed that eco-social purchase was the most important dimension, followed by eco-conservation and eco-social use. A test of nomological behavior shows that the scale is positively associated with a related construct: environmental concern. This study advances the literature on pro-environmental behaviors by introducing a conceptual definition of ESCCB related to personal car purchase and use, developing a measure for the ESCCB concept and validating the scale in the context of an emerging economy, Pakistan. The scale provides important insights for marketers in the automobile industry for remodelling marketing plans, as well as for environmentalists focusing on strategies to bring change in consumer behavior. |
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| Keywords: | Eco-socially conscious consumer behavior (ESCCB) Scale development Eco-social conservation Eco-social use Eco-social purchase |
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