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落寞者的梦想宣言——第41届东京车展侧记
引用本文:郝娟. 落寞者的梦想宣言——第41届东京车展侧记[J]. 摩托车技术, 2009, 0(12): 19-19
作者姓名:郝娟
作者单位:中国汽车技术研究中心
摘    要:东京车展,作为公认的世界五大车展之一,令全世界车迷心往神驰。2009年在全球金融危机的背景下,第41届东京车展在世人期待中拉开帷幕,但最终却落寞收场,缩水的规模和档次难现往昔的盛况。虽然盛况不再,但是本田、雅马哈等日本本土摩托车品牌仍力挺车展,在落寞中演绎着别样的风景……

关 键 词:东京车展  摩托车品牌  金融危机  雅马哈  世界  本田

An Analysis of the Development Trend of the Global Motorcycle Industry in the Financial Crisis
Hao Juan. An Analysis of the Development Trend of the Global Motorcycle Industry in the Financial Crisis[J]. Motorcycle Technology, 2009, 0(12): 19-19
Authors:Hao Juan
Affiliation:Hao Juan (China Automotive Technology & Research Center)
Abstract:In 2009 the negative influence of the financial crisis is deepening continuously. The motorcycle sector is facing a move severe challenge than in 2008. Because of the serious decrement of the purchase power in the market, the enterprises reduce in succession the production lines and the production which leads to a great decline of motorcycles globally. In the meantime, the market's demands for motorcycles are dropping sharply. Although the government of each state has taken measures, the disadvantageous influence brought by the financial crisis can not be eliminated at the root. So the marketing situation of the world motorcycles generally speaking ramains in the doldrums and there is a hard job before every state in reestablishing its motorcycle industry.
Keywords:Motorcycle Financial crisis Supplying capacity Status of demands
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