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季节性差别定价法在客运专线中的应用探讨
引用本文:彭其渊,吴文娟. 季节性差别定价法在客运专线中的应用探讨[J]. 交通运输工程与信息学报, 2006, 4(3): 1-4,29
作者姓名:彭其渊  吴文娟
作者单位:西南交通大学,交通运输学院,成都,610031;西南交通大学,交通运输学院,成都,610031
摘    要:结合我国国情,客运专线拟采用多种速度动车组混合运行的运输组织模式,通过分析客运专线运输市场需求价格弹性,探讨了按淡、旺季对客运专线分市场来实施差别价格策略的合理性与可行性。通过分析表明,在一定条件下实施季节性差别定价法能增加客运专线运营企业利润,提高经济效益。

关 键 词:客运专线  差别定价法  定价策略
文章编号:1672-4747(2006)03-0001-05
收稿时间:2006-03-31
修稿时间:2006-03-31

Application of the Seasonal Differential Price Method in the Passenger Special Railway Line
PENG Qi-yuan,WU Wen-juan. Application of the Seasonal Differential Price Method in the Passenger Special Railway Line[J]. Journal of Transportation Engineering and Information, 2006, 4(3): 1-4,29
Authors:PENG Qi-yuan  WU Wen-juan
Abstract:Based on the situation of our country, a multi-speed transport mode is adopted in the passenger special railway line. By analyzing the demand and supply price flexibility of the passenger special railway line market, this paper discusses the rationality and possibility of differential price policy carried in the market where it is subdivided into busy season and off season. The analysis proves that the differential price method carried on the passenger special railway line could add the profits of enterprises and increase their economics benefits.
Keywords:Passenger special railway line   differential price method   price policy
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