浅析C2C电子商务卖方风险与防范

随着网络经济的快速发展、越来越多的人开始在网上开店来进行创业,在网络创业过程中也暴露出一些问题,其中一个重要的问题就是在网络交易过程中卖方如同买方一样也存在交易风险,而我们往往忽视了卖方的交易风险。本文正是以此为突破口,从买方欺诈、物流配送、恶性竞争、供应商缺货、交易成本、信息安全等方面分析了卖方参与C2C电子商务所存在的风险,并在此基础上从平台选择、信誉建立、交易监控、物流保障、供应商合作及安全支付等方面提出了有效的风险防范措施。

The Analysis on Risks and Preventions of C2C E-commerce Selers

With the rapid development of the network economy, more and more people began to conduct business online. And in the network business, there exposes some problems. One of them is that we always ignore the sellers transaction risks. This paper uses this point as a breakthrough to analyses selers＇ risks in C2C E-commerce which involves buyer fraud, logistics and distribution, vicious competition, shorfage of supplied goods, transction costs, in- formation security and so on. The author gives some effective prevention measures from platform of choice, credibility establishing, transaction monitoring, logistics wecurity, vendor cooperation and security payments.