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中通客车“赢销”智利
引用本文:张慧霞.中通客车“赢销”智利[J].商用汽车,2011(23):48-49.
作者姓名:张慧霞
摘    要:2011年,在客车行业增幅整体放缓的情况下,中通客车表现不俗,尤其是海外市场取得超过150%的喜人增幅。其中,中通客车在智利等以往欧美品牌垄断的市场更是表现出强劲的增长态势,值得骄傲的不仅仅是销售业绩,还有品牌影响力的大幅提升。

关 键 词:客车行业  智利  海外市场  国际品牌  增长态势  销售业绩  垄断  提升  出口  国际影响力

Zhongtong Bus Successfully Win Both Brand Image and Sales Volume in Chile Market
Abstract:In the year of 2011,Zhongtong Bus had received splendid performance in the market though the overall growth of bus industry was slowing down considerably,particularly enjoying a 150% increase in oversea market.among this,Zhongtong had gained strong developing trend in Chile where traditionally was the market of european and american brands.It was worthwhile mentioning that Zhongtong was so proud not only because of significant sales achievement,but also great influence of brand image.
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