| 基于市场细分的郊区轨道交通客流分析 |
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| 引用本文： | 安智勇,瞿军,段晨.基于市场细分的郊区轨道交通客流分析[J].城市轨道交通研究,2008,11(1):15-17. |
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| 作者姓名： | 安智勇 瞿军 段晨 |
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| 作者单位： | 中铁电气化局集团第一工程有限公司,200071,上海;同济大学后勤集团沪西中心,201804,上海;华晨工程咨询有限公司,100029,北京 |
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| 摘 要： | 介绍了市场细分的前提、市场细分的标准和方法等基本概念.以上海为例,对轨道交通客流需求市场细分流程提出了建议.选取"郊区轨道交通客流"作为未来上海轨道交通运营企业的目标子市场,设计一系列营销策略,吸引和培育郊区轨道交通客流,以促进城市轨道交通的良性发展.
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| 关 键 词： | 城市轨道交通 市场细分 客流需求 郊区轨道交通客流 |
| 收稿时间： | 2007-10-20 |
| 修稿时间： | 2007年10月20 |
Market-Segment-Oriented Analysis of Passenger Flow of Suburban Rail Transit |
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| An Zhiyong,Qu Jun,Duan Chen.Market-Segment-Oriented Analysis of Passenger Flow of Suburban Rail Transit[J].Urban Mass Transit,2008,11(1):15-17. |
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| Authors: | An Zhiyong Qu Jun Duan Chen |
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| Abstract: | Some basic conceptions about the precondition of market segmentation, its criterion and method are introduced in this paper, the rail transit passenger market segmentation procedure in Shanghai rail transit is discussed. By taking "suburban rail transit passenger flow" as the future goals of Shanghai rail transit operation enterprise, this paper designs a series of marketing strategy in order to attract and nurture passengers of suburban rail transit and promote the healthy development of urban rail transport. |
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| Keywords: | urban rail transit market segment passenger demand passenger flow of suburban rail transit |
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