Exploring airline passengers’ willingness to pay for carbon offsets |
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| Authors: | Jin-Long Lu Zhang Yi Shon |
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| Institution: | a Department of Aviation and Maritime Management, Chang Jung Christian University, 396 Chang Rong Road, Sec. 1, Kway Jen, Tainan City 711, Taiwan
b Department of International Business and Operations Management, Tainan University of Technology, 529 Chung Cheng Road, Yung Kang, Tainan City 710, Taiwan |
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| Abstract: | This study examines airline passengers’ willingness to pay for carbon-offsets. Using the contingent valuation method of double-bounded dichotomous choice format and a survey of over 1000 Taiwanese passengers flying to countries in Asia, Europe, North America, and Oceania to gauge their willingness-to-pay for airline carbon-offsets. The results suggest that despite the trip characteristics and personal background, air travel passengers’ knowledge and perceptions of the carbon-offset scheme also greatly influence the stated willingness to pay. |
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| Keywords: | Airline carbon-offsets Contingent valuation method Willingness-to-pay |
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