| 基于顾客价值的高速公路市场营销模式 |
| |
| 引用本文： | 李锦豪. 基于顾客价值的高速公路市场营销模式[J]. 内蒙古公路与运输, 2009, 0(3): 1-6 |
| |
| 作者姓名： | 李锦豪 |
| |
| 作者单位： | 广州北环高速公路有限公司,广东,广州,510507 |
| |
| 摘 要： | 以广州北环高速公路为研究对象,对其高速公路市场营销模式进行分析研究。通过分析,得出该公司成功的最大原因是基于顾客价值链,在高速公路出人口周边经济带中有意识培育关联产业,有针对性地开发高盈利能力的顾客,最大限度吸引和稳住自己的盈利顾客群体,从而培育了自己的核心竞争能力,确保了收入和效益的稳定增长。
|
| 关 键 词： | 高速公路公司 营销模式 顾客价值链 客户满意度 效果分析 |
Expressway marketing mode on the road user value |
| |
| LI Jin-hao. Expressway marketing mode on the road user value[J]. Highways & Transportation in Inner Mongolia, 2009, 0(3): 1-6 |
| |
| Authors: | LI Jin-hao |
| |
| Abstract: | Guangzhou Northern Ring Expressway was made as the target of study;this article analyzes the mode of expressway marketing.An important factor that Guangzhou Northern Ring Expressway Company.Ltd.Has succeeded in marketing is based on the value chains from the road users,with developing consciously related industries within the economic zone around the entrance and exit of expressway,prompting the high profit-making capacity of attracting users with maximum limit and stabilizing one's own profit-making user g... |
| |
| Keywords: | expressway administration company with limited liability marketing mode value chains of users degree of satisfaction for user result analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
