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基于模糊AHP综合评价方法的航运公司综合实力评价
引用本文:张俊峰,肖英杰.基于模糊AHP综合评价方法的航运公司综合实力评价[J].中国水运,2006,6(10):146-148.
作者姓名:张俊峰  肖英杰
作者单位:上海海事大学商船学院(张俊峰)
摘    要:提出了—种基于模糊AHP的综合评价方法,从客户的角度对航运公司的综合实力进行了综合评价、排序。经过分析计算,结论基本合理,且本方法简单实用。不但为企业选择优良的航运企业提供了理论依据,同时也为航运公司在航运市场中的位置定位提供了帮助,为其弥补不足提升综合实力提供参考。两种评价方法单独使用各有自己的缺陷,将其相结合,弥补各自的缺陷,形成一个综合评价方法。

关 键 词:综合评价  综合实力  AHP方法  模糊理论
文章编号:1006-7973(2006)10-0146-03
修稿时间:2006年8月15日

He evaluation method for shipping companies entire strength based on Fuzzy AHP integrative evaluation
Zhang Junfeng,Xiao Yingjie.He evaluation method for shipping companies entire strength based on Fuzzy AHP integrative evaluation[J].China Water Transport,2006,6(10):146-148.
Authors:Zhang Junfeng  Xiao Yingjie
Institution:Zhang Junfeng Xiao Yingjie
Abstract:Proposed one kind based on the fuzzy AHP quality synthetic evaluation method,has carried on the quality synthetic evaluation,sorting from the customer angle to shipping company's comprehensive strength.After analysis computation,conclusion basic reasonable,also this method simple practical.Not only chose the fine shipping enterprise for the enterprise to provide the theory basis,simultaneously has also provided the help for shipping company's in shipping market position localization,provided the reference for its atonement insufficient promotion synthesis strength.Two kind of assessment method independent employment has own flaw respectively,its unifies,makes up respective flaw,forms a quality synthetic evaluation method.
Keywords:Quality synthetic evaluation  Comprehensive strength  AHP method  Fuzzy theory  
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