| Abstract: | Dramatic deteriorations in the future development of demographic and socio-economic factors having a decisive impact on public transport demand in 2000 - 2030 are predicted. How can a reasonable public transport service be maintained under these changing conditions? Depending on the entrepreneurial objectives defined individually by each public transport company a range of strategic actions must be taken in the field of offer and performance: Advancing strategies, consolidation strategies and defensive strategies are discussed with the stress laid on improving service in order to attract more ridership. |
