| 数据挖掘技术在汽车销售领域的应用研究 |
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| 引用本文： | 李保林,陈延寿. 数据挖掘技术在汽车销售领域的应用研究[J]. 汽车科技, 2011, 0(5): 80-82,79 |
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| 作者姓名： | 李保林 陈延寿 |
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| 作者单位： | 湖北汽车工业学院经济管理学院; |
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| 基金项目： | 湖北省教育厅科研项目:数据挖掘技术在汽车销售领域中的应用研究(B20092306) |
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| 摘 要： | 汽车销售企业经过多年的运作,在操作型数据库中保存了大量的历史数据,对这些数据进行必要的分析,可以反映出汽车销售过程中的一定规律.本文对数据挖掘技术在国内外汽车销售中的应用情况进行了研究,总结了数据挖掘技术在汽车销售各阶段的应用情况,提出了不同销售阶段可以利用哪些数据挖掘技术进行分析,得到的结论对汽车销售相关企业有着一定...
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| 关 键 词： | 数据挖掘 汽车销售 销售预测 |
Data Mining Technology in the Field of Applied Research Car Sales |
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| LI Bao-lin,CHEN Yan-shou. Data Mining Technology in the Field of Applied Research Car Sales[J]. Automobile Science and Technology, 2011, 0(5): 80-82,79 |
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| Authors: | LI Bao-lin CHEN Yan-shou |
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| Affiliation: | LI Bao-lin,CHEN Yan-shou(Department of Economics and Management,Hubei University of Automotive Technology,Shiyan 442002,Chian) |
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| Abstract: | After years of companies operating,the operational database saves a lot of historical data which are necessary analysised,These data can reflect the process of car sales in certain laws.This paper analysised the data mining technology in the domestic and foreign car sales in the application for the study,summed up the data mining technology in the automotive application of the various stages of sales,sales made at different stages of data mining techniques which can be used for analysis,the conclusions rela... |
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| Keywords: | data mining car sales sales forecast |
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