| 高职市场营销专业学生职业核心能力培养研究 |
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| 引用本文： | 李旭芳.高职市场营销专业学生职业核心能力培养研究[J].武汉船舶职业技术学院学报,2014(2):127-129,136. |
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| 作者姓名： | 李旭芳 |
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| 作者单位： | 武汉船舶职业技术学院,湖北武汉430050 |
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| 摘 要： | 职业核心能力是高职教育的重要内容,本文从营销职业核心能力的定义出发,总结了高职市场营销专业学生的职业核心能力结构现状,并指出提升营销专业学生职业核心能力的几种有效途径。
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| 关 键 词： | 职业核心能力 市场营销 途径 |
Research on Core Professional Competence Training of Marketing Students |
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| LI Xu-fang.Research on Core Professional Competence Training of Marketing Students[J].Journal of Wuhan Institute of Shipbuilding Technology,2014(2):127-129,136. |
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| Authors: | LI Xu-fang |
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| Institution: | LI Xu-fang (Wuhan Institute of Shipbuilding technology, Wuhan 430050, China) |
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| Abstract: | Professional competence training is the core of vocational education. This paper introduces the definition of professional core competence, and points out some problems about marketing students＂ professional core competence, and puts forward methods on how to enhance their core professional competence. |
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| Keywords: | core professional competence marketing method |
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