| 客车行业的本质及其技术创新与品牌传播 |
| |
| 引用本文： | 郭新亚.客车行业的本质及其技术创新与品牌传播[J].客车技术与研究,2012(5):56-58. |
| |
| 作者姓名： | 郭新亚 |
| |
| 作者单位： | 郑州宇通客车股份有限公司,郑州,450061 |
| |
| 摘 要： | 从产品属性、价值传递和市场营销的角度,分析客车行业的本质;基于客车行业的本质,阐述客车企业技术创新和品牌传播的主要内容。
|
| 关 键 词： | 客车行业 技术创新 品牌传播 营销活动 |
Nature and its Technology Innovation and Brand Communication of Bus/Coach Industry |
| |
| GUO Xin-ya.Nature and its Technology Innovation and Brand Communication of Bus/Coach Industry[J].Bus Technology and Research,2012(5):56-58. |
| |
| Authors: | GUO Xin-ya |
| |
| Institution: | GUO Xin-ya(Zhengzhou Yutong Bus Co.,Ltd,Zhengzhou 450061,China) |
| |
| Abstract: | According to the perspectives of the product attribute,value delivery and marketing,the author analyzes the nature of bus /coach industry and elaborates the main contents of bus /coach enterprises technology innovation and brand communication based on the nature of bus /coach industry. |
| |
| Keywords: | bus /coach industry technology innovation brand communication marketing activity |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
