| 影响消费者购买纯电动车的因素研究 |
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| 引用本文： | 马钧,冯庆.影响消费者购买纯电动车的因素研究[J].上海汽车,2010(2):54-58. |
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| 作者姓名： | 马钧 冯庆 |
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| 作者单位： | 同济大学汽车学院,上海,200092 |
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| 摘 要： | 从消费者的固有属性和需求环境出发，研究纯电动车两种属性所各自产生的影响消费者购买的因素，通过整合和优化这些因素获取影响消费者购买纯电动车的六大因素，并由此构建影响消费者购买纯电动车因素的分析模型。结合针对各考察点设计的调研问卷所获得的结果，分析影响消费者购买纯电动车因素的具体内容和影响程度。
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| 关 键 词： | 市场研究 纯电动车 分析模型 |
Research of the Factors that Influence Customers' Purchasing Electric Vehicle |
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| Ma Jun,Feng Qing.Research of the Factors that Influence Customers' Purchasing Electric Vehicle[J].Shanghai Auto,2010(2):54-58. |
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| Authors: | Ma Jun Feng Qing |
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| Abstract: | Based on customers' attributes and requirements,the influencing factors aroused by the respective two attributes of EV are studied,six factors that influence customer's buying EV after optimization are obtained,and an analysis model based on the six factors is built.Associated with the featured survey and results,the influenced aspects and their extent are analyzed. |
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