| 广告效果的心理分析 |
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| 引用本文： | 曾艳丽.广告效果的心理分析[J].武汉船舶职业技术学院学报,2007,6(2):71-73. |
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| 作者姓名： | 曾艳丽 |
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| 作者单位： | 武汉工交职业学院工商管理系,湖北武汉,430205 |
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| 摘 要： | 广告在市场经济中无处不在,时刻影响着消费者的购买行为.如何顺应消费者的心理特点,满足消费者的需求,准确传播商品信息,分析影响广告传播效果的诸因素,加强广告的传播效果,已经成为企业、广告商及受众非常关注的问题。
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| 关 键 词： | 广告效果 心理策略 信息 |
| 文章编号： | 1671-8100（2007）02-0071-03 |
| 修稿时间： | 2006-12-08 |
Psychological Analysis of Advertising Effect |
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| ZENG Yan-li.Psychological Analysis of Advertising Effect[J].Journal of Wuhan Institute of Shipbuilding Technology,2007,6(2):71-73. |
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| Authors: | ZENG Yan-li |
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| Abstract: | In market economy,advertisements affect the purchase action of customers in every place and every time.It has become the focus of the enterprises,advertising agents and target consumers how to fit into the psychological features of customers,The thesis analyzes the factors affecting the transmitting effect of advertisements and puts emphasis on the relationship of the transmitting effect of advertisements.meet the need of customers,transmit the information of goods accurately and enforce the transmitting effect of advertisements. |
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| Keywords: | effect of advertisements psychological strategy information |
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