| 转型期汽车企业销售知识管理探究 |
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| 引用本文： | 魏仁干,张玖林,赵巍博.转型期汽车企业销售知识管理探究[J].湖北汽车工业学院学报,2012,26(2):65-68. |
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| 作者姓名： | 魏仁干 张玖林 赵巍博 |
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| 作者单位： | 1. 湖北汽车工业学院经济管理学院,湖北十堰442002;东华大学旭日工商管理学院,上海200051
2. 湖北汽车工业学院经济管理学院,湖北十堰,442002 |
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| 摘 要： | 基于知识管理理论,结合汽车营销特点,构建了汽车销售知识管理机制,给出了实现汽车销售知识管理的有效模式,为汽车企业改善销售管理提供了新的思路。
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| 关 键 词： | 销售管理 知识管理 知识转化 |
Research on Sales Knowledge Management System for Auto Enterprises during Economic Transition Period |
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| Wei Rengan
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Zhang Jiulin
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Zhao Weibo.Research on Sales Knowledge Management System for Auto Enterprises during Economic Transition Period[J].Journal of Hubei Automotive Industries Institute,2012,26(2):65-68. |
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| Authors: | Wei Rengan Zhang Jiulin Zhao Weibo |
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| Institution: | 1 (1.School of Economics and Management,Hubei Automotive Industries Institute,Shiyan 442002,China; 2.Glorious Sun School of Business Administration,Donghua University,Shanghai 200051,China) |
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| Abstract: | A mechanism of knowledge management system was built based on the theory of knowledge management and characteristics of auto marketing.The mode of knowledge management for auto marketing was proposed.It provides a new concept for improving sales management of auto enterprises. |
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| Keywords: | sales management knowledge management knowledge conversion |
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