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中国的汽车后市场及汽车后市场连锁经营分析
引用本文:王然.中国的汽车后市场及汽车后市场连锁经营分析[J].天津汽车,2006(6):27-31.
作者姓名:王然
作者单位:深圳市魔圣科技有限公司
摘    要:20世纪30年代初,汽车美容和养护业在英美等发达国家开始起步,汽车后市场的雏形开始形成。二次世界大战后,经济的复苏使汽车工业飞速发展。同时,也使汽车美容和养护业日益壮大,汽车已经不再采用“大拆大卸”的维修方式,而是采用以维护为主,视情维修的方式,推行免拆维护,汽车后市

关 键 词:汽车  后市场  连锁经营  竞争  分析
收稿时间:2006-10-24
修稿时间:2006年10月24

Automotive Aftermarket of China and Its Chain-link Management Analysis
WANG Ran.Automotive Aftermarket of China and Its Chain-link Management Analysis[J].Tianjin AUTO,2006(6):27-31.
Authors:WANG Ran
Abstract:Up to now automotive aftermarket of China has been enlarging, but the level of Chinese automotive aftermarket still fall behind compared with the developed countries, The current situation of Chinese automotive aftermarket is analyzed in this paper, at the same time the superiority and the inferior of national chain-link management for Chinese automotive aftermarket are illustrated. At present, carrying out the automotive aftermarket chain-link management has become inexorable trend in China. The automotive aftermarket enterprises want to keep pace with times, they should continuously study the domestic and foreign advanced management, technology and experience. To do these things must be scientific, acceptable and suitable to Chinese national conditions. We should build Chinese management system in order to full play our own superiority; to continue to create new innovation; to grasp the opportunity and market share, finally we can just undertake to develop Chinese automotive aftermarket.
Keywords:Automobile Aftermarket Chain-link management Competition Analysis
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