A new logit‐artificial neural network ensemble for mode choice modeling: a case study for border transport

Logit model is one of the statistical techniques commonly used for mode choice modeling, while artificial neural network (ANN) is a very popular type of artificial intelligence technique used for mode choice modeling. Ensemble learning has evolved to be very effective approach to enhance the performance for many applications through integration of different models. In spite of this advantage, the use of ANN‐based ensembles in mode choice modeling is under explored. The focus of this study is to investigate the use of aforementioned techniques for different number of transportation modes and predictor variables. This study proposes a logit‐ANN ensemble for mode choice modeling and investigates its efficiency in different situations. Travel between Khobar‐Dammam metropolitan area of Saudi Arabia and Kingdom of Bahrain is selected for mode choice modeling. The travel on this route can be performed mainly by air travel or private vehicle through King Fahd causeway. The results show that the proposed ensemble gives consistently better accuracies than single models for multinomial choice problems irrespective of number of input variables. Copyright © 2015 John Wiley & Sons, Ltd.