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| 汽车销售4S模式研究 | |
| 引用本文： | 王秀丽,肖俊涛. 汽车销售4S模式研究[J]. 湖北汽车工业学院学报, 2008, 22(3): 69-73 |
| 作者姓名： | 王秀丽 肖俊涛 |
| 作者单位： | 湖北汽车工业学院,管理工程系,湖北,十堰,442002;湖北汽车工业学院,管理工程系,湖北,十堰,442002 |
| 摘 要： | 阐述了我国汽车销售模式及其经营现状，结合国际上汽车销售模式的经验，重点分析了我圉目前汽车销售4S模式中存在的问题及探讨了其发展趋势进行。 |
| 关 键 词： | 汽车销售模式 4S模式 汽车营销法规 4S集群 |
Study on the 4S Auto Sale Model |
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| Wang Xiuli,Xiao Juntao. Study on the 4S Auto Sale Model[J]. Journal of Hubei Automotive Industries Institute, 2008, 22(3): 69-73 | |
| Authors: | Wang Xiuli Xiao Juntao |
| Affiliation: | (Dept. of Management Engineering, Hubei Automotive Industries Institute, Shiyan 442002, China) |
| Abstract: | China's auto sale models and its current situation were expounded.With the correlative international experiences,the problems existed in China's current 4S auto sale models were analyzed and its developing trends were discussed. |
| Keywords: | auto sales model 4S model automotive marketing regulations 4S cluster |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |