本土化语境下的汽车外观设计研究——以红旗H5为例

近年来,我国的汽车工业化逐渐完善,各大自主车企的汽车设计无论是在外观内饰设计上还是硬件设施方面都取得了较为显著的进步。科技的进步,汽车消费市场的飞速发展,使得全球汽车的功能、工艺以及在技术层面上逐渐走向趋同化,汽车外观造型将在整个汽车设计中占有举足轻重的分量,汽车的造型除了艺术层面的审美需求和技术层面的规范以外,更应该根植于本土化的融合。本文以当前红旗轿车的车身设计及未来设计的趋势进行探讨研究,提出本土化语境下的汽车造型应该以民族文化为基础,结合感性工学进行分析,对我国汽车工业设计水平的全面发展进行深入研究。

Research on Automobile Exterior Design in the Context of Localization——Take Hongqi H5 as an example

In recent years,my country's automobile industrialization has gradually improved.The automobile design of major independent automobile companies has made significant progress in both exterior and interior design and hardware facilities.The advancement of science and technology and the rapid development of the automobile consumer market have made the functions,craftsmanship and technical aspects of global automobiles gradually converge.The appearance of automobiles will play a pivotal role in the entire automobile design.In addition to the aesthetics of art requirements and technical specifications should be rooted in the integration of localization.This paper discusses and researches the current body design and future design trends of Hongqi cars,and proposes that the car styling in the localized context should be based on national culture,combined with perceptual engineering to analyze,and carry out in-depth development of the overall development of my country's automotive industry design the study.