| 基于复杂网络的社交网站用户评价模型研究 |
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| 引用本文： | 徐翔斌,涂欢,王佳强.基于复杂网络的社交网站用户评价模型研究[J].华东交通大学学报,2012(5):38-43. |
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| 作者姓名： | 徐翔斌 涂欢 王佳强 |
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| 作者单位： | 1. 华东交通大学机电工程学院,江西南昌330013
2. 中南大学交通运输工程学院,湖南长沙410075 |
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| 基金项目： | 863国家高技术研究发展计划项目(2009AA04Z106);江西省自然科学基金项目(20114BAB201029);江西省教育厅科技项目(GJJ12283);华东交通大学校立课题(11JD08) |
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| 摘 要： | 社交网站(SNS)的迅速发展,已经成为企业实施网络营销和客户关系管理一种新的渠道,因此对SNS用户的价值进行评价,帮助企业选择正确的策略和目标客户就变得非常重要.以微博为研究对象,利用复杂网络理论对微博用户网络进行了分析,对其结构特征进行了识别和判断,证实了微博用户网络具有典型的复杂网络特征,在此基础上建立微博客户价值评价模型,并针对不同的产品提出了不同的营销策略,为企业实施基于微博的网络营销和客户关系管理提供参考.
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| 关 键 词： | 复杂网络 微博 用户评价 网络营销 |
Research on the User Rating Model of SNS Based on Complex Network |
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| Xu Xiangbin,Tu Huan,Wang Jiaqiang.Research on the User Rating Model of SNS Based on Complex Network[J].Journal of East China Jiaotong University,2012(5):38-43. |
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| Authors: | Xu Xiangbin Tu Huan Wang Jiaqiang |
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| Institution: | 1(1.School of Mechanical and Electrical Engineering,East China Jiaotong University,Nanchang 330013,China;2.School of Traffic and Transportation Engineering,Central South University,Changsha 410075,China) |
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| Abstract: | The rapidly developing social networking sites have become an important channel for enterprise network marketing and customer relationship management.Hence it is significant to evaluate the SNS customer rating so as to help companies select the right strategy and target customers.This paper firstly uses complex network theory to analyze microblog user network,then identifies its structural characteristics as typical characteristics of complex networks.Finally,the paper establishes a microblog user rating model and put forward different strategies in view of different products,thus providing guidance for developing network marketing and customer relationship management. |
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| Keywords: | complex network microblog user rating model network marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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