Structural models for the analysis of traveler attitude-behavior relationships

Traveler attitudes and behavior have been shown to correlate in numerous previous studies. However, the correlation by itself leaves open the nature of the interrelationships between traveler attitudes and behavior. For example, attitudes could either cause or be caused by behavior. In fact, both options are concurrently possible. Structural equations are applied to a set of data gathered from Los Angeles central business district workers to ascertain the direction and nature of interrelationships between attitudes and behavior with respect to frequency of taking the bus to work. A mutual dependence between attitudes and behavior is demonstrated in the context of this dataset and behavioral choice situation; behavior and attitudes concurrently cause each other. In addition, it is found that two attitudinal components, perceptions of and affect toward a mode, function differently with respect to travel behavior.