绿色物流与物流企业品牌建设 |
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作者单位: | 石家庄信息工程职业学院 石家庄050035 |
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摘 要: | 分析了物流企业品牌建设的内容以及物流企业建设品牌的策略,指出物流企业应积极发展绿色物流,建立绿色品牌。
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关 键 词: | 物流企业 品牌建设 绿色物流 |
Green Logistics and Well-known Brand Cultivation of Logistics Enterprises |
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Authors: | Liu Baoxue Ji Wen |
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Abstract: | The contents and tactics of logistics enterprises well-known brand cultivation are analyzed.It is pointed out that logistics enterprises should actively develop green logistics and set green well-known brand. |
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Keywords: | logistics enterprises well-known brand cultivation green logistics |
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