纳威司达:以战略促成长

2012年2月1日,美国纳威司达集团在芝加哥郊区莱尔城公布了2011年的财务报告.报告显示:2011年纳威司达集团的销售额达139亿5 800万美元,相比2010年的121亿4 500万美元,同比增长14.93％;净收入更是从2亿2 300万美元增至17亿2 300万美元,是2010年的7倍有余(表1),速度令人咋舌.

Navistar Enjoy Incredible Growth through Market-oriented Strategy in 2011

According to Navistar 2011 Financial report issued by the Group in Feb.,the total sales volume of 2011 had increased 14.93% comparing to that of last year,with net income of 1.723 billion uS$ that was 7 times higher than that of 2010.as a matter of fact,completed customer-oriented marketing strategy and integrated product programs contributed a great to such a considerable growth.it was reported that Navistar had already have a reasonable plan to further invest for even fast expansion over the global market.