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What drives freight transportation customer loyalty? Diverging marketing approaches for the air freight express industry |
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| Authors: | Tsai Ming-Chih Merkert Rico Wang Jiana-Fu |
| Institution: | 1.College of Management, National Chung Hsing University, Taichung City, 40227, Taiwan ;2.The University of Sydney Business School, Sydney, NSW, 2006, Australia ; |
| Abstract: | Transportation - Going beyond the traditional business to consumer air transport passenger perspective, this paper examines what we can learn from combining transaction marketing (TM) and... |
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| 本文献已被 SpringerLink 等数据库收录！ | |