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Online and in-store purchase behavior: shopping channel choice in a developing economy |
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| Authors: | Rossolov Alexander Rossolova Halyna Holguín-Veras José |
| Affiliation: | 1.Department of Transport Systems and Logistics, O.M. Beketov National University of Urban Economy in Kharkiv, Kharkiv, Ukraine ;2.Planning and Control Department, PJSC “Kharkov Tile Plant”, Kharkiv, Ukraine ;3.Department of Civil and Environmental Engineering, Rensselaer Polytechnic Institute, Troy, NY, USA ; |
| Abstract: | Transportation - Developing economies are still in the stage of e-commerce deployment, unlike in developed countries, where online shopping is already a common purchase channel. This research aims... |
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