Investigating barriers for plug-in electric vehicle deployment in fleets

Commercial vehicle fleets constitute a favourable entry for plug-in electric vehicles (PEVs) into the road transport system. During an extensive demonstration project, with 500 PEVs operating in 100 public and private enterprises, 40 battery electric vehicle (BEV) users were invited to focus group discussions. The focus groups allowed the users to discuss their actual experiences of operating BEVs and thereby provide a greater understanding of the operating conditions experienced by BEV users in different organisations. Based on the discussions, this paper focus on operational barriers, rather than traditional technical or economical barriers. The findings complemented earlier data collected from the demonstration project and further explained the recorded driving and charging behaviour. The conditions to adopt the BEVs vary between the users, and this in turn can relate to organisational conditions. Given a favourable introduction, users adopt and accept the technology. The paper contributes with new findings regarding implementation of BEVs in commercial vehicle fleets and provides an in-depth understanding of the operational barriers that public or private enterprises face when introducing BEVs in their vehicle fleets.