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Are technology myths stalling aviation climate policy?
Institution:1. Sustainable Transport & Tourism of CSTT, NHTV Breda, University of Applied Sciences, The Netherlands;2. Department of Tourism, School of Business, University of Otago, PO Box 56, Dunedin, New Zealand;3. Faculty of Business, Economics and Law, School of Hospitality and Tourism Management, University of Surrey, Guildford GU2 7XH, UK;4. School of Business and Economics, Linnaeus University, 391 82 Kalmar, Sweden;5. Western Norway Research Institute, 6851 Sogndal, Norway;1. Chair of Supply Chain & Operations Management, ESCP Europe, Berlin, Germany;2. Department of Operations and Innovation, ESADE Business School, Ramon Llull University, Sant Cugat, Spain;1. Southern Cross University, Australia;2. The Australian National University, Australia;3. University of Otago, New Zealand;4. University of Stavanger, Norway;1. School of Tourism and Hospitality Management, Southern Cross University, Australia;2. Department of Tourism, University of Otago, New Zealand;1. Griffith Institute for Tourism, Griffith Business School, Griffith University, Gold Coast, 4222, QLD, Australia;2. Institute for Integrated and Intelligent Systems, Griffith Sciences, Griffith University, Gold Coast, 4222, QLD, Australia;3. Coastal and Marine Research Centre, Australian Rivers Institute, School of Environment and Science, Griffith University, Gold Coast, QLD, 4222, Australia;4. School of Hospitality and Tourism Management, University of Surrey, Guildford, GU2 7XH, United Kingdom
Abstract:Emissions from aviation will continue to increase in the future, in contradiction of global climate policy objectives. Yet, airlines and airline organisations suggest that aviation will become climatically sustainable. This paper investigates this paradox by reviewing fuel-efficiency gains since the 1960s in comparison to aviation growth, and by linking these results to technology discourses, based on a two-tiered approach tracing technology-focused discourses over 20 years (1994–2013). Findings indicate that a wide range of solutions to growing emissions from aviation have been presented by industry, hyped in global media, and subsequently vanished to be replaced by new technology discourses. Redundant discourses often linger in the public domain, where they continue to be associated with industry aspirations of ‘sustainable aviation’ and ‘zero-emission flight’. The paper highlights and discusses a number of technology discourses that constitute ‘technology myths’, and the role these ‘myths’ may be playing in the enduring but flawed promise of sustainable aviation. We conclude that technology myths require policy-makers to interpret and take into account technical uncertainty, which may result in inaction that continues to delay much needed progress in climate policy for aviation.
Keywords:Aviation  Climate change  Discourse  Technology  Climate policy
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