| 手机打车软件盈利模式浅析 |
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| 引用本文： | 于洁涵,梁雪琴,谢绍晖.手机打车软件盈利模式浅析[J].交通科技与经济,2014(2):63-65. |
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| 作者姓名： | 于洁涵 梁雪琴 谢绍晖 |
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| 作者单位： | 广州交通信息化建设投资营运有限公司,广东广州510000 |
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| 摘 要： | 由于我国打车软件企业存在盈利模式不清晰的现象,使得许多企业已从打车软件市场竞争中退出。对国外打车软件的盈利模式进行分析,借鉴国外打车软件经验并根据我国的国情,提出未来我国打车软件企业的盈利模式:向乘客收取服务费,传统广告收益,提供有偿位置服务,收取交易手续费。通过创新盈利模式,使手机打车软件行业实现可持续发展。
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| 关 键 词： | 手机打车软件 国外发展经验 国内发展模式 盈利模式 |
The Research of Taxi Mobile Phone Application Profit Pattern |
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| YU Jie-han,LIANG Xue-qin,XIE Shao-hui.The Research of Taxi Mobile Phone Application Profit Pattern[J].Technology & Economy in Areas of Communications,2014(2):63-65. |
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| Authors: | YU Jie-han LIANG Xue-qin XIE Shao-hui |
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| Institution: | (Ouangzhou Communication Information Limited Company, Guangzhou 510000. China) |
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| Abstract: | Because of the unclear prefit mode phynomenon of our country’s taxi seftware enterprise,some of the enterprise had stayed out of the software market.In order to study the sustainable development of the industry,this paper put forward the profit pattern of the taxi applications in the future based on the experience of the abroad.The profit includes service charge to passengers,advertising revenue,position service revenue and transaction fee. |
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| Keywords: | taxi mobile phone application foreign development experience domestic development mode profit pattern |
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