Modeling Correlation of Family Holiday Activities Based on Structural Equation Model

Previous researches in activities-decision have more in-depth study in context of individuals, while less work has been done within household activity decisions. The structural equation model is applied to analyze the relationship of three household activity categories on holiday using data from 2009 Jinan travel survey. Six attributes were first chosen as exogenous variables for the structural equation model. Meanwhile, six activity characteristic indexes were selected as endogenous variables including activity duration time and activity times in three kinds of activity, hereby Subsistence activity, maintenance activity and discretionary activity. respectively. Then, the paper attempted to discuss the correlation of all types of activities behavior through analyzing not only the influence of household economics and family members factors on activity but the correlation of holiday activities. The research shows that complex relationships among composition of the family, economic status, and activities-decision can be captured by the structural equation model structure. Specifically, the results show that flexibility of three categories activities will affect the activities of decision-making.