Factors influencing the purchasing decisions of low emission cars: A study of Slovenia |
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| Institution: | 1. State Key Laboratory of Automotive Safety and Energy, Tsinghua University, Beijing 100084, China;2. Tsinghua Automotive Strategy Research Institute, Tsinghua University, Beijing 100084, China;1. Department of Transportation System Research, The Seoul Institute, Seoul 137-071, Republic of Korea;2. Megacity Research Center, The Seoul Institute, Seoul 137-071, Republic of Korea;3. Department of Rural Policy Research, Korea Rural Economic Institute, Seoul 130-710, Republic of Korea;1. Department of Civil and Environmental Engineering, Massachusetts Institute of Technology, 77 Massachusetts Ave, Cambridge, MA 02139, United States;2. Mobility Systems Center, MIT Energy Initiative, 77 Massachusetts Ave, E19-370B, Cambridge, MA 02139, United States;3. Key Laboratory of Road and Traffic Engineering of the Ministry of Education, Tongji University, 4800 Cao An Hwy, Jiading, Shanghai 201804, China;4. Department of Urban Studies and Planning, Massachusetts Institute of Technology, 77 Massachusetts Ave, 9-523, Cambridge, MA 02139, United States;1. Dept. of Management, Economics and Industrial Engineering, Politecnico di Milano, Milan, Italy;2. Dept. of Industrial Engineering, Business Administration and Statistics, Universidad Politécnica de Madrid, Madrid, Spain;1. Department of Civil Engineering, Rajiv Gandhi Institute of Technology, APJ Abdul Kalam Technological University, Kerala, India;2. Present Address: Department of Civil Engineering, Amal Jyothi College of Engineering, APJ Abdul Kalam Technological University, Kerala, India |
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| Abstract: | This paper presents a study of customer preferences and opinions about alternative fuel vehicles. Nowadays the studies of green technologies, especially in the area of green transport, are interesting for policy makers, vehicle producers, customers and energy suppliers. Many stakeholders from public and private sector are investing a lot of effort to identify consumer behaviour for future improvements in development of their green products and strategies. This study is a modification of previously conducted research on customer behaviour on the same topic in Scotland. The survey includes almost 700 participants to identify the most important parameters of consumer behaviour related to purchase of alternative fuel vehicle. Therefore the questionnaire includes different factors, combining financial and technical aspects, environmental performance and vehicle design. Results have revealed that the most relevant factor for purchasing low emission vehicle is total vehicle price, and that the segment of potential alternative fuel vehicles buyers is much larger than we initially anticipated. Such vehicles are, surprisingly, also more attractive for the older population, according to our results. |
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| Keywords: | Low emission vehicles Purchasing behaviour Green consumers Green marketing |
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