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Synopsis of bicycle demand in the City of Toronto: Investigating the effects of perception,consciousness and comfortability on the purpose of biking and bike ownership
Institution:1. Bike Share Institute for Sensible Transport, Suite 13/39 Park Crescent, Melbourne 3078, Australia;2. School of Urban Development, Faculty of Built Environment and Engineering and Centre for Accident Research and Road Safety (CARRS-Q), Faculty of Health Queensland University of Technology, 2 George St., GPO Box 2434, Brisbane, Qld 4001, Australia;3. Centre for Accident Research and Road Safety – Queensland, K Block, Queensland University of Technology, 130 Victoria Park Road, Kelvin Grove, QLD 4059, Australia;1. UCL Energy Institute, University College London, Central House, 14 Upper Woburn Place, WC1H 0NN London, UK;2. The University of Texas at Austin, Department of Civil, Architectural and Environmental Engineering, 301 E. Dean Keeton St. Stop C1761, Austin, TX 78712, United States;3. Department of Shipping, Trade and Transport, University of the Aegean, Korai 2a, Chios 82100, Greece;4. King Abdulaziz University, Jeddah 21589, Saudi Arabia;1. Civil Engineering Department, Universidad Europea, Calle Tajo s/n, 28690 Villaviciosa de Odón, Spain;2. Transport Department, Universidad Politecnica de Madrid, Calle Profesor Aranguren s/n, 28040 Madrid, Spain;3. Transport Systems Division, Universidad de Chile, Av. Blanco Encalada 2002, Santiago, Chile
Abstract:This paper provides an empirical basis for the evaluation of policies and programs that can increase the usage of bikes for different purposes as well as bike ownership. It uses an integrated econometric model of latent variable connecting multiple discrete choices. Empirical models are estimated by using a bicycle demand survey conducted in the City of Toronto in 2009. Empirical investigations reveal that latent perceptions of ‘bikeability’ and ‘safety consciousness’ directly influence the choice of biking. It is also found that the choice of the level of bike ownership (number of bikes) is directly influenced by latent ‘comfortability of biking’. The number of bikes owned moreover has a strong influence on the choices of biking for different purposes. It is clear that bike users in the City of Toronto are highly safety conscious. Increasing on-street and separate bike lanes proved to have the maximum effects on attracting more people to biking by increasing the perception of bikeability in the city, comfortability of biking in the city and increasing bike users’ sense of safety. In terms of individuals’ characteristics, older males are found to be the most conformable and younger females are the least comfortable group of cyclists in Toronto.
Keywords:Bicyle demand  Utilitarian and recreational biking  Bike ownership level  Integrated discrete choice model with latent variables
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