MaaS服务体系下的交通出行商业模式探讨

通过普遍认同的商业模式参考模型探讨和总结八维通科技有限公司“交通出行产业互联网”系列产品及交通出行电子支付乘车的成功运营经验,对交通出行电子支付产品的价值主张、消费者目标群体、分销渠道、客户关系、价值配置、核心能力、合作伙伴网络、成本结构、合作共赢模式九要素进行了分析。找准交通出行MaaS服务的电子支付特点、与当前各界支付服务的差别及带来的的提升作用,对出行电子支付各类产品的商业模式设计进行介绍。

Discussion on Business Model of Traffic Travel under MaaS Service System

This paper discusses and summarizes the successful operation experience of"Internet of transportation travel industry"series products and transportation travel e-payment ride of BWTON Technology Co.,Ltd.through the universally recognized business model reference model,and analyzes nine elements of value proposition,target customer segments,distribution channel,customer relations,value configuration,core competence,partner network,cost structure and win-win cooperation mode of transportation travel e-payment products.To find out the e-payment characteristics of transportation travel MaaS service,the difference from the current payment services of all walks of life and the brought lifting effect,this paper introduces the business model design of various travel e-payment products.