高职学生实用英语教学内容及方法探究——以汽车技术服务与营销专业为例

我国的汽车产业迅猛发展，对汽车销售、技术及其他相关服务人员的需求量大幅增加，汽车技术服务与营销专业应运而生。与此同时，全球一体化及经济全球化的发展趋势令我国的汽车产业越来越多地与世界接轨，这就对从业人员的综合素质，尤其是英语应用能力提出了很高的要求。因此，深入探讨汽车技术服务与营销专业高职学生的实用英语教学内容及方法就显得尤为必要。

Research on Practical English Teaching Content and Method in Higher Vocational College

Currently, along with the rapid development of automobile industry in China, there is a significant increase in the demand for auto sales, technology and other related services. Thus, Automobile technology service and marketing specialty come into being. Meanwhile, Globalization and economic development trend causes the increasing integration of automobile industry in China with the world economy, which puts very high demands of professionals＇ comprehension quality, especially English practical ability. So it is necessary to explore practical English teaching content and method of Automobile technology service and marketing specialty in Higher Vocational College.