| 提升客车品牌资产策略研究 |
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| 引用本文： | 李燕军.提升客车品牌资产策略研究[J].客车技术与研究,2010,32(4):56-59. |
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| 作者姓名： | 李燕军 |
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| 作者单位： | 金龙联合汽车工业(苏州)有限公司,江苏,苏州,215026 |
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| 摘 要： | 应用较为成熟的品牌资产概念,简要论述客车企业在提升品牌知名度、认知度、联想度和忠诚度四个方面的策略,以达到提高客车品牌资产的目的。
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| 关 键 词： | 客车 品牌资产 策略研究 |
Strategy Study on Improving Bus/Coach Brand Assets |
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| LI Yan-jun.Strategy Study on Improving Bus/Coach Brand Assets[J].Bus Technology and Research,2010,32(4):56-59. |
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| Authors: | LI Yan-jun |
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| Abstract: | Using the mature brand assets concept,the author discusses strategies for bus/coach manufacturer enhancing its brand awareness,recognition,image and loyalty to achieve the purpose of improving the brand assets. |
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| Keywords: | bus/coach brand assets strategy study |
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