汽车租赁市场将成下一个竞争重点

<正>中国汽车租赁市场不断升温,潜力巨大。整车企业纷纷进军租赁市场,将其视为下一片蓝海,与传统汽车租赁公司"短兵相接"。汽车租赁炯不会坐以待毙,几大短租公司加快了其扩张步伐,欲抢占市场份额。未来,汽车租赁市场将迎来进一步整合。

Car Rental Market will Become the Next Competition Focus

In recent years, China＇s car rental market presents explosive growth. In 2013, the demand came up to 250,000 and the whole year market scale was RMB22 billion, 10 times compared to the 2 billion revenue and 44,864 units in 2006. However, the car rental market is still at the early deveropment stage, as reflected by low proportion of sales, car rental companies high fragmented and not strong, as well as low penetration rate. But billions of car ownership provides the car rental market with foundation conditions, purchase and license restrictions directly boost the rental market. Also, the low entry is in line with the economic power of young consumers. In the coming years, China＇s car rental industry with infinite potential, will keep high-speed growth and become the next competition focus of the auto industry.