中国修船企业进入国际市场途径及经营战略之探讨

文中讨论中国修船企业进入国际修船市场需经过入围、定位和品牌三个阶段，在第一阶段应重点考虑转变观念、选择代理、市场调研、广告、管理模式及CI战略应用；在第二阶段应根据市场和本企业的综合能力，由易至难，确定渐进程序；在第三阶段应考虑价位、修理周期、安全、质量、服务等五大要点。这就是进入国际修船市场的途径，南通远洋船务工程有限公司是一个实例。

Channels and managing strategy for domestic ship repair enterprises to enter the intemational market

With the example of Nantong Ocean Ship Engineering Co,Ltd.Thispaper gives the three periods of infiltrating the circle,orientating and brands for chinese shiprepair enterprises to enter the international market.In the first stage,changing ideas,selecting agency,market surveying,advertising ,managing model and applying of CI strategy should be the key points;In the second,a gradual advancing program should be ensured according to the comprehensive capacity of both market and enterprise itself;and in the last period,price,repair-period,safety,quality and service come into importance.This is the channel to enter the international market.