| 浅析我国汽车分销渠道 |
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| 作者单位： | 中国矿业大学(北京)管理学院 北京100083 |
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| 摘 要： | 分析了我国汽车分销的营销模式,指出了我国汽车分销渠道中存在的问题,对我国汽车分销渠道的未来走向进行了预测,认为我国的汽车营销应向汽车专卖、汽车有形市场、汽车园区、互联网销售等模式发展。
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| 关 键 词： | 汽车销售 分销渠道 营销模式 |
The Study on the Distribution Channel of Car Sale in China |
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| Authors: | Zhao Qing Chen Chao |
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| Abstract: | Market model of distribution channel of car sale is analyzed in China.Problems existed in our car sale distribution channel are put forward.The future of our car sale distribution channel is predicted.It is considered that our car sale distribution channel should be developed toward car special sale,car embody market,car industry district and Internet model of car sale. |
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| Keywords: | car sale distribution channel market model |
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