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借鉴"企业公民"理念,强化公交企业社会责任
引用本文:王英.借鉴"企业公民"理念,强化公交企业社会责任[J].城市公共交通,2010(2):38-41.
作者姓名:王英
作者单位:南京大学新闻传播学院,南京,210093
摘    要:企业是重要的“城市公民”,除了对利益相关者的责任,对所在社区和整个城市负有重要的社会责任,特别是公交、供水等社会公益性公用企业,其社会责任更为突出。在建设和谐社会的过程中。城市公共交通企业有必要借鉴“企业公民”理念,通过日常商业实践、运作和政策相整合的方式有效服务社会,承担起在城市建设、管理和文化建设中的社会责任。

关 键 词:企业公民  社会责任理论  公用企业  正外部效用

Take reference of corporate citizenship theory,strengthen the social responsibility of bus company
Wang Ying.Take reference of corporate citizenship theory,strengthen the social responsibility of bus company[J].Urban Public Transport,2010(2):38-41.
Authors:Wang Ying
Institution:Wang Ying(Journalism and Communications College, Nanjing University )
Abstract:Acting as special urban citizens, companies undertake an important social responsibility for their stakeholders as well as for their communities and the city they locate. In particular, public transport, water supply and other public enterprises take on even more outstanding social responsibility. In the process of building a harmonious society, the urban public transport companies need to draw on " corporate citizenship" concept. Through the integrated ways of daily business practice, operation and policy, they can take on the commitments in urban construction, management and cultural construction, and serve the community effectively.
Keywords:Corporate Citizenship  Social Responsibility Theory  Public Utilities  Positive Externality
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