新一代复合交叉型SUV产品战略及车身设计趋势

随着能源的紧张和汽车市场细分的加剧,SUV车型的发展正面临着巨大的危机.为了探究SUV车型今后产品发展战略以及设计趋势,文章分析了SUV车型的自身特点以及现阶段所面临的困境,对SUV进行了产品诊断并提出了其改进技术路线;同时,结合SUV车型的演化历史,从车身尺寸以及造型设计的角度对近年来的主流SUV车型进行了统计分析,绘制了SUV车型进化图,提出了SUV复合交叉设计的理念.最后,文章提出了SUV产品未来发展的蓝海战略,并指出了新一代复合交叉型SUV车身设计的发展趋势,为SUV车型的产品可持续发展提供了参考思路.

Body Design Trend and Product Strategy of SUV Crossover

With the heating up of energy issues and the fine differentiations of auto market, the development of SUV model is facing great challenges. In order to figure out the development strategy and design trend of SUV model in the future, this paper analyzes features and dilemma of SUV models domestically and globally. At the same time, this paper also provides diagnosis and improving course for SUV models technically and professionally. Besides, on the basis of the developing history of SUV model as well as from the prospects of car body size and feature designs, this paper analyzes the prevailing car models in recent years, making an evolution picture for SUV model and pointing out the design concept for SUV Crossover. At last, this paper brings forward the blue print for SUV models in the future, pointing out the development trend of the new generation of SUV Crossover and providing a sustainable referencing train of thought of SUV products.