Classification issues in the analysis of complex travel behavior

Researchers have devoted considerable effort to identifying homogeneous travel-behavior groups, each of which also has distinctive sociodemographic characteristics. Interest in these efforts has been fueled by both theoretical and applied concerns. From a theoretical perspective, if such behaviorally and sociodemographically homogeneous groups cari be identified, we would have an improved understanding of the determinants of travel. From an applied perspective, because spatial choice models assume behavioral homogeneity within each sociodemographically defined subgroup, one would like to be able to identify groups that are homogeneous with respect to both behavior and sociodemographics. Most previous efforts to define such groups have classified individuals on the basis of one-day travel records. In this paper we review these efforts, note the problems inherent in using one-day travel records for identifying homogeneous travel-behavior groups, and use standard grouping procedures to classify individuals on the basis of behavior observed over a longer time period (five weeks). Using multi-day travel data means that the travel measures employed in classifying individuals are different from and more complex than those used with one-day data. We identify five travel-behavior groups, each of which has distinctive socio-demographic characteristics. Considerable intra-group variability remains, however, even though the groups are classified on the basis of longer-term behavior. The paper concludes with an examination of the implications of day-to-day variability in individual travel for classification procedures.