坚持与妥协,选择与放弃——编辑视角下论责任编辑与美术编辑的装帧设计合作

图书的责任编辑与美术编辑能否积极有效地合作沟通,决定了装帧环节的顺畅与否,更影响着图书设计效果的优劣,最后也必然关系图书营销的成败.一个好的图书装帧设计,是美术编辑与责任编辑积极合作,深入了解目标读者群体特征,使设计与图书的目标读者产生心理共鸣的成果.合作的前提是有效的沟通.不仅要注意沟通的时间、内容和重点,也要注意沟通的方式、方法.责任编辑要学会与美术编辑换位思考,适时适度地慎重选择和大胆放弃,懂得在坚持与妥协中寻找共性、达成共识.通过双方审美理念与文化意识的交流与碰撞、选择与放弃、坚持与妥协,不仅求得一个相对完美的图书设计,更是对责任编辑与美术编辑自身素质的一次提高.

To Insist On or Compromise, to Choose or Abandon The Graphic Designing Cooperation Between Executive Editor and Art Editor under the View of Editor

The efficient communication and cooperation between the executive editor and art editor could influence the graphic design and effect of books,even the marketing of books.A good graphic design of a book is the effect of the cooperation between executtive editor and art editor,which is the understanding and sympathetic responses of characteristics of a special group of readers.A good communication is the precondition of a well-cooperation.Our attention should be paid to the time,contents and importance of communication,as well as the methods and ways of it.The executive editor should change his role to art editor.And he should make careful choices and abandon resolutely.He should know how to find the similarities and common views while he tries to insist on or compromise.Through the communication of appreciation and cultural consciousness,whether to insist on or compromise,to choose or abandon,pertect book graphic designing could be made.Thus,the qualities of executive editor and art editor could be improved as well.