涉外导游词中文化意象的传递与移情策略分析

随着入境旅游的不断发展,涉外导游词的创作研究已提上日程.通过对涉外导游词的部分案例进行对比分析,尤其是涉外导游在语言、文化、意象等方面的传递方式和涉外导游词的创作过程探讨,发现涉外导游词中文化意象可以经过涉外导游思维的取舍与加工,融入自己独特的审美感受,进行灵活的移情策略选择来传递和重构.

Transference of Cultural Image in Composing Foreign Conducting Speech and Empathy Strategy Analysis

With the rapid development of inbound tourism,more attention is needed to be paid to the study of foreign conducting speech composing.Through the contrastive case study of English conducting speech compo-sition,especially the transferent means and methods of cultural image and the analysis of English conducting speech composing processi,t is found that transference of cultural image in English conducting speech composi-tion can be achieved by an English tour guide’selecting,handling and choosing flexible Empathy Strategyi,m-merging his distinctive aesthetic feelingst,o tranferater,econstructa,nd reproduce.