| 航运企业打造山东船员品牌的几点思考 |
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| 引用本文： | 修建鹏. 航运企业打造山东船员品牌的几点思考[J]. 青岛远洋船员学院学报, 2011, 32(3): 32-34 |
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| 作者姓名： | 修建鹏 |
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| 作者单位： | 青岛远洋船员公司人事部,山东青岛,266071 |
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| 基金项目： | 山东海事局科研项目“山东船员品牌建设研究” |
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| 摘 要： | 打造山东船员品牌,对于实现由船员大省向船员强省转变意义重大。笔者就现阶段船员市场存在的问题进行分析,并提出了航运企业在打造船员品牌中的总体工作思路和主要措施。
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| 关 键 词： | 船员地位 就业环境 行业监管 船员品牌 |
Probe into Reflections on Shipping Enterprises to Build Crew Brand of Shandong |
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| XIU Jian-peng. Probe into Reflections on Shipping Enterprises to Build Crew Brand of Shandong[J]. Journal of Qingdao Ocean Shipping Mariners College, 2011, 32(3): 32-34 |
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| Authors: | XIU Jian-peng |
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| Affiliation: | XIU Jian-peng(Cosco Qingdao Manning Co-operation Ltd,Qingdao 266071,China) |
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| Abstract: | Building a crew brand is of significant importance for Shangdong＇s conversion from a province with abandunt crew resources to a province with strong crew capabilities.The author analyzes the exsisted problems in crew market at the present stage,then proposes general work ideas and measures for shipping enterprises in the process of building their crew brand. |
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| Keywords: | crew social status employment environment industry regulation crew brand |
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