Specification of a tour-based neighborhood shopping model

This paper presents a state-of-the practice neighborhood shopping travel demand model. The model structure is designed to incorporate decisions across five dimensions of shopping travel, including decisions of: (1) household tour frequency; (2) participating party; (3) shopping tour type; (4) mode, and (5) destination choices using a tour-based nested-logit model. As a neighborhood model, we have also captured the interrelated effects of three main factors associated with shopping travel decisions both within and outside of the neighborhood, including the residential location within the neighborhood, the neighborhood regional setting and the household structure. The model was validated using the travel data collected in three neighborhoods located in the Puget Sound region, WA. Results show that household socio-demographics have significant effects on the decisions for household tour frequency, mode and destination choices, while the characteristics of the traveling party have considerable impacts on the decisions for tour type. The level of service and the zone attractions influence decisions about mode and destination choices. The day of week variable (weekday versus weekend) is statistically significant in all models, indicating that weekday shopping travel decisions differ from weekend, across all five dimensions of interest. The paper concludes with a discussion about how the model can be used to examine policy-related neighborhood issues (e.g. accessibility).